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Jail Jam's freshness and Mirage's experience

  • JailJam

  • Mirage


Jail Jam is the sport style brand born from the great manufacturing experience of Mirage company, from over 30 years one of the leading companies in the fashion accessories industry.
Officially launched during ISPO 2013, Jail Jam has got off to a good start thanks to its fresh look and the energy which shows off its values through products gritty and comfortable at the same time.
The heart and soul of the brand is a young team of inspired people who follows each project with enthusiasm and determination, giving importance to the new trends as to the traditional manufacturing techniques.
Choose your style is the sentence which summarizes our vision: design accessories which are something more than a hat, a pair of gloves, or a neck warmer, design accessories which are an expression of your personality.



It was founded in 1980 as a manufacturer of fashion accessories. In a few years, thanks to the quality of products and thanks to customers’ loyalty, it became one of the main fashion accessories landmarks in Italy with a distribution network throughout the national and EU territories.
Mirage showroom is located in a strategic position between North and South Italy, in the CENTERGROSS fashion business centre. Here you can find a really vast collection of superb fashion accessories that follow fashion trends, such as hats, caps, beanies, scarves, bags, umbrellas. Mirage offers imported as well as Italian-made products in a wide range of fabrics, patterns and shapes.
Thanks to creativity and research, Mirage offers more than 2000 basic, children, fashion and outdoor items, always up to date and innovative. Mirage presents its seasonal collections through salesmen samples and ready-to-wear items.



All About Us

  • Paola Roda
    Paola Roda

    Design is not just what it looks like and feels like.
    Design is how it works.
    Kick-start your brain.
    New ideas comes from watching something, talk to people, experimenting, asking questions and getting out of the office!

  • Lorenzo Prampolini
    Lorenzo Prampolini
    Project Manager

    I love every shade of nature and the proactive side of people.
    I like observing, discovering, living and combining them.

  • Fabio Roda
    Fabio Roda
    Warehouse Manager

    Each commitment is a duty.

  • Flavia Russo
    Flavia Russo
    Marketing & Communication Manager

    Share, understand, participate ... there is no progress without communication, there is no communication without spontaneity.

  • Barbara Rizzuti
    Barbara Rizzuti
    Sales Manager


  • Cinzia Fava
    Cinzia Fava
    Account Department

    I am increasingly convinced that reality exceeds imagination.

  • Silvia Polidoro
    Silvia Polidoro
    Product Manager

    Still few years behind.
    Style and courage is what characterizes me.
    Style means being confident of your choices.
    Courage is that style that drives you to choose: fashion is my passion.

  • Barbara DeLucca
    Barbara Delucca
    Import Manager

    Freedom is in the soul.

  • Fabrizio Zini
    Fabrizio Zini

    Style is what characterizes you.

  • Giada Bonini
    Giada Bonini
    Product Manager

    I don’t like sports... but I like sportsmen!


  • Strawberry


  • Strawberry


  • Strawberry


  • Strawberry


  • Apple

    To brighten up even the most foggy and gloomy day, Jail Jam created Apple: acid colours, graphic pattern, fashion fitting, loose and hip-hop style shapes; dedicated to young people, that even during sports activities, want to stand out. Apple offers a wide range of colour combinations, so you can match the accessories with both neutral and colourful sports clothes. Sledding races, afternoons at the snowpark and ice-skating routines will be filled with joy and style. To enjoy the fun in comfort!

  • Granadilla

    The smooth and full taste of Granadilla inspires the Jail Jam fashion collection, designed for relaxing time after sports. The voluptuous softness of mohair and angora wools, the timeless elegance of felt and fur and the addition of rhinestones and glitter, give refinement to beanies, hats, cloches, gloves and scarves. The colour palette of Granadilla recalls the warmth of wood, the sweetness of custard, the fire, the ground, the wine. For those who want to give style and elegance to downtown walks and après ski.

  • Carambola

    Inspired by energizing starfruit, Carambola is the Jail Jam service products collection, designed for active people that are searching for protection and warmth given by technical fabrics. An early morning run, a skiing on the glacier or a motorbike ride become less “extreme” thanks to the comfort of polar fleece headbands, windproof gloves, balaclavas and super soft neckwarmers. Neutral colours and minimal shapes design of this collection can easily match with all sports clothes.

  • Strawberry

    Inspired by the fresh and sweet taste of strawberries, Strawberry collection allows children to move comfortably outdoors and play sports.Ranging from the softness of Smoothland line to the bright colours of Funland line, Strawberry collection reaches the funniest expression in the cartoon details of Zoo and Monster models.Gloves, half-gloves, beanies and peruvian hats are dressed in cheer and colour, to make every moment a funny game.




Not only social network: all the news and events from Jail Jam

  • JAIL JAM goes international with Chloè Dufour Lapointe  JAIL JAM goes international with Chloè Dufour Lapointe

    Chloè Dufour Lapointe wears JAIL JAM at the Freestyle ski worldcup in Moskow
    Jail Jam was spotted at the Freestyle Ski Worldcup in Moskow!

  • JAIL JAM products on international press!  JAIL JAM products on international press!

    taking over the world
    Jail Jam is getting international attention!
    Our "Sharpei Beanie" [JG0082] was spotted on Design...
    Read More

  • Great success for Jail Jam at ISPO 2016  Great success for Jail Jam at ISPO 2016

  • From skiing to windsurfing, not only winter sports for the Jail Jam addicted!  From skiing to windsurfing, not only winter sports for the Jail Jam addicted!

    May 2015

    Message addressed to all the Jail Jam addicted and the skiing lovers i...

    Read More


Make your voice heard: we are always at your disposal!

jail jam

Jail Jam is distributed by:

Mirage Srl Via degli Speziali 161
Centergross Blocco 32 40050 Funo di Argelato
Bologna, ITALY



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